In this context, generative design means using computers to assemble designs based on a set of rules, components and input parameters.

Recognising this reality, platform construction (P-DfMA) was Bryden Wood’s attempt to identify these types of cross-sector commonalities and develop a kit of parts which could then be used to build a variety of different sector types, but using the same components.This allows the application of manufacturing techniques and processes, with consistent quality achieved, as well as facilitating greater economies of scale..

The manufacturing industry has long enjoyed the benefits of this design to value approach.At BMW and Volkswagen a common car chassis is used across all models.It’s the finer details that change from car to car - the wheels, trim, engine, bodywork… Similarly, Ikea use a limited kit of components to create their various pieces of furniture.

It doesn’t matter whether you’re making a bed, wardrobe or bookcase, most of the connecting pieces are the same.Construction Platforms allow us to apply this same type of thinking to built assets.

Yes, those assets require flexibility, but the need for flexibility doesn’t have to be at odds with standardisation.

Using P-DfMA, we can have both..Although this might sound obvious, it’s a long way from what actually happens in a lot of situations, which aren’t Design to Value led.

Typically, clients spend a lot of time thinking about what they want out of a building.They try to formulate the solution as precisely as possible and then appoint a design consultant to turn that into a good design.

Stakeholders are consulted along the way and experts review the design at certain points, but have little control over a concept that is put forward by the lead designer and is not always based on a full understanding of all relevant aspects.Changes in the design are discouraged because that only leads to delay..