After all, it’s in the placemaking, the creation of positive user experience and stimulating aesthetic, that designers have the biggest impact and provide the most value in their work - not in repetitive processes like rules reinterpretation.

came to prominence because they were a smaller.significantly more adaptive, there is a lesson in here somewhere..

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.

Available to purchase at.Martin and Adrian examine the societal and economic complexities involved, advocating for clear policy frameworks and collaborative efforts to stimulate investment and accelerate progress in these hard-to-reach areas, which are vital for the UK's net zero ambitions.. Click the 'play button' above to watch the episode, or read our 5 Key Takeaways from this episode below.... 1.Focus on hard to abate Sectors is Critical:.

While significant progress has been made in general decarbonisation, achieving net zero hinges on addressing the most hard to abate sectors like iron, steel, cement, chemicals, and heavy transport (e.g., aviation), where electrification is not a straightforward solution.. 2.

Beyond Electrification:.Professor Whyte calls for a conscientious approach to design and construction that minimises environmental impact and promotes sustainability, urging the industry to leverage digital tools and innovative practices to build more responsibly for the future..

Through her insightful conversation with Adam, Jennifer paints a compelling picture of the future of construction—an industry poised for radical change through leadership, innovation, and collaboration.Her expertise and vision offer valuable guidance for professionals at all levels of the sector, highlighting the urgent need for a collective effort towards a more sustainable, efficient, and resilient built environment..

Learn more about Bryden Wood's Design to Value approach.In order to avoid catastrophic climate impacts, it’s essential that we tackle the toughest parts of the decarbonisation challenge, applying innovative solutions to those tough to decarbonise parts of the economy.We need to create cleaner, greener responses in order to overcome the environmental damage being caused by coal-fired power plants, industries like aviation and shipping, and liquid fuels such as oil and gas.